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Naturigin Permanent Hair Dye, 10.2 Light Ash Blonde, Ammonia and Paraben Free, up to 100% Gray Hair Coverage, Long Lasting, Vegan, Cruelty Free

4.0 4.0 out of 5 stars 1,193 ratings
$15.90 $4.10 per Fl Oz
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Color: 10.2 Light Ash Blonde
Size: 3.88 Fl Oz (Pack of 1)
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Color 10.2 Light Ash Blonde
Package Information Box
Product Benefits Light ash blonde 10.2 gives your hair a beautiful permanent cool blonde hair color, covering the gray hairs and nourishing the hair. The hair color is made with natural ingredients. See more
Brand Naturigin
Item Form Cream

About this item

  • SALON QUALITY HAIR COLOR: For over 20 years, we have collaborated with professional hairdressers to create the most natural at-home hair coloring experience. The result is a gentle, easy to use hair dye that delivers gorgeous natural hair colors. For the best outcome, we recommend coloring your hair up to a maximum of 2 shades lighter or darker than your natural hair color.
  • LONG-LASTING AND 100% GRAY COVERAGE: To ensure 100% coverage, we've made our hair colors cream-based. This makes it easy for you to apply evenly to both the roots and lengths. The thick cream ensures a consistent coloring process and prevents the dye from dripping. Say goodbye to discolored towels and shirts, and hello to vibrant hair!
  • HAIR COLOR WITH NATURAL INGREDIENTS: Our permanent hair color is infused with the best ingredients for your hair: argan oil, aloe vera, and shea butter, designed to make your hair healthy, shiny, and vibrant. The hair dye is made without the usual harsh chemicals, ensuring it is 100% ammonia-free, alcohol-free, paraben-free, SLS-free, and silicone-free.
  • ALL YOU NEED IN A HAIR DYE KIT: Our coloring kit includes color cream, color activator, and after coloring treatment, along with gloves neatly packaged inside the booklet with an easy 5-step guide to follow. The coloring process only takes 30 minutes, without any unpleasant scent or irritation to your skin or scalp. Choose between 20 shades.
  • VEGAN AND CRUELTY-FREE: Our commitment to cruelty-free practices means none of our hair colors are tested on animals, and all are derived from vegan ingredients. With NATURIGIN hair dye, you're not only caring for yourself but also for the world around you.
› See more product details

From the brand

Previous page

  2. NATURIGIN — where natural beauty and sustainability come together

    At NATURIGIN, we’re proud to redefine hair dye with the best of nature. Our gentle yet effective hair colors with certified organic ingredients bring out your natural beauty and protect the environment.

    Since 2004, we have been committed to creating innovative hair colors. With a dedication to sustainability and quality, we’ve built a legacy of trust and care, helping people worldwide feel confident and beautiful.

    We invite you to embrace rich, long lasting hair color made with natural ingredients.

  3. Hair color review before and after result
  4. natural hair color without ammonia
  5. save on hair dye
  6. black hair color
    brown hair colors
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    blonde hair colors

    Shop all our hair colors here

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Product Description

light ash blonde hair color
The video showcases the product in use.The video guides you through product setup.The video compares multiple products.The video shows the product being unpacked.

Blonde hair color video guide

Merchant Video

  • Our formula provides vibrant, natural-looking color with 100% gray coverage. Enriched with organic ingredients, it nourishes your hair, leaving it soft, healthy, and shiny.

  • NATURIGIN’s long-lasting formula delivers rich, vibrant hair color that stays fresh for up to 6-8 weeks with proper care, resisting fading for a beautifully radiant look.

  • We recommend choosing a shade within two tones of your current hair color for the most natural looking result. This ensures even, beautiful coverage. Since this is not a high-lift color, drastic changes like going from dark to blonde aren’t possible.

  • Yes, we recommend both. A patch test helps rule out any skin sensitivities, while a strand test gives you a preview of your final color. Taking these steps ensures a safe application and the perfect shade for you!

  • NATURIGIN is made with organic extracts and natural ingredients, offering a gentle, effective color solution. Free from ammonia, parabens, and harsh chemicals, it nourishes and protects your hair while delivering vibrant color.

Bestsellers - Permanent hair color

Light Ash Blonde 10.2

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Platinum Blonde 10.0

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Extreme Blonde 11.0

Extreme Ash Blonde 11.2

Customer Reviews
4.0 out of 5 stars 1,193
4.0 out of 5 stars 1,193
4.0 out of 5 stars 1,193
4.0 out of 5 stars 1,193
4.0 out of 5 stars 1,193
4.0 out of 5 stars 1,193
4.0 out of 5 stars 1,193
Price
$15.90 $15.90 $15.90 $15.90 $15.90 $15.90 $15.90
Undertone
Cool/Ash Neutral Neutral Neutral Warm Neutral Cool/Very Ash
100% Grey Coverage
✔ ✔ ✔ ✔ ✔ ✔ ✔
Cruelty Free
✔ ✔ ✔ ✔ ✔ ✔ ✔
Ammonia Free
✔ ✔ ✔ ✔ ✔ ✔ ✔
Hair Color Type
Permanent Permanent Permanent Permanent Permanent Permanent Permanent
Application Time
30 Minutes 30 Minutes 30 Minutes 30 Minutes 30 Minutes 30 Minutes 30 Minutes

Product details

  • Is Discontinued By Manufacturer ‏ : ‎ No
  • Product Dimensions ‏ : ‎ 2.5 x 3.5 x 6.5 inches; 4 ounces
  • Item model number ‏ : ‎ SKU-Lightest Blonde Ash-10.2
  • Manufacturer ‏ : ‎ NATURIGIN
  • ASIN ‏ : ‎ B00OBQYEHY
  • Customer Reviews:
    4.0 4.0 out of 5 stars 1,193 ratings

Compare with similar items

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Naturigin Permanent Hair Dye, 10.2 Light Ash Blonde, Ammonia and Paraben Free, up to 100% Gray Hair Coverage, Long Lasting, Vegan, Cruelty Free
Naturigin Permanent Hair Dye, 10.2 Light Ash Blonde, Ammonia and Paraben Free, up to 100% Gray Hair Coverage, Long Lasting, Vegan, Cruelty Free
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Price$15.90$13.74-19% $10.47
List: $12.99		$13.97$13.56-26% $8.44
Typical: $11.37
Price Per Unit$4.10 / Fl Oz$6.87 / Fl Oz$10.47 / Count$2.12 / Fl Oz$4.01 / Fl Oz$1.54 / Fl Oz
Delivery
Get it as soon as Sunday, Mar 30
Get it as soon as Sunday, Mar 30
Get it as soon as Sunday, Mar 30
Get it as soon as Sunday, Mar 30
—
Get it as soon as Sunday, Mar 30
Customer Ratings
4.04.0 out of 5 stars1,193
4.64.6 out of 5 stars739
4.54.5 out of 5 stars50,985
4.34.3 out of 5 stars349
4.54.5 out of 5 stars63
4.34.3 out of 5 stars1,104
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Important information

Ingredients

Colour Cream: aqua (water), sodium coco-sulfate, ethanolamine, myristyl alcohol, cocamide mipa, cocamide mea, cetearyl alcohol, cocamidopropyl betaine, oleth-20, tetrasodium edta, sodium sulfite, simmondsia chinensis (jojoba) seed oil, erythorbic acid, propylene glycol, resorcinol, butyrospermum parkii (shea) butter*, n,n-bis(2-hydroxyethyl)-p-phenylenediamine sulfate, vitis vinifera (grape) seed oil, 1-naphthol, p-phenylenediamine, 1,5-naphthalenediol, triticum vulgare (wheat) bran extract, argania spinosa (argan) kernel oil*, 2-amino-4-hydroxyethylaminoanisole sulfate, hydrolyzed soy protein, aloe barbadensis (leaf) extract, prunus persica (peach) kernel oil, prunus armeniaca (apricot) kernel oil, citrus medica limonum (lemon) peel extract*, citrus grandis (grapefruit) peel oil, citrus aurantium dulcis peel (orange) oil*, parfum (fragrance). Activator: aqua (water), hydrogen peroxide, cetearyl alcohol, ceteareth-30, etidronic acid, phosphoric acid, sodium stannate, tetrasodium edta, paraffinum liquidum (mineral oil), glycerin, peg-20 hydrogenated lanolin, disodium pyrophosphate, tetrasodium pyrophosphate, oxyquinoline sulfate, lanolin alcohol. Colour Lock: aqua (water), cocamidopropyl betaine, coco-glucoside, peg-15 cocopolyamine, sodium laureth sulfate, cocamidopropylamine oxide, citric acid, propylene glycol, limonene, benzyl alcohol, phenoxyethanol, hexyl cinnamal, potassium sorbate, triticum vulgare (wheat) bran extract, linalool, geraniol, peg-55 propylene glycol oleate, tocopherol, ci 42090, ci 19140, parfum (fragrance). *CERTIFIED ORGANIC by Independent Authority

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4 out of 5 stars
1,193 global ratings

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Top reviews from the United States

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  • Liz M.
    5.0 out of 5 stars Bueno y economico
    Reviewed in the United States on March 9, 2025
    Color: 4.0 BrownSize: 3.88 Fl Oz (Pack of 1)Verified Purchase
    Me encanto el tinte muy buenos resultados el color corresponde . Ideal si estás embarazada es libre de Amonia
    Helpful
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  • Madeline
    5.0 out of 5 stars This is 100% Grey covered and color is so beautiful
    Reviewed in the United States on February 25, 2025
    Color: 6.34 Dark CopperSize: 3.88 Fl Oz (Pack of 1)Verified Purchase
    I love everything about this product Color was precise if you follow instructions and timing.
    2 people found this helpful
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  • Johnathan Doe
    1.0 out of 5 stars I wouldn’t use it on my worst enemy
    Reviewed in the United States on January 17, 2025
    Color: 2.3 Black EbonySize: 3.88 Fl Oz (Pack of 1)Verified Purchase
    For a permanent dye this is not very permanent. The color has progressively been fading since the first week of application. It’s been about 4 weeks and now the color is closer to chocolate brown than black. To make matters worse , I can’t re dye any time soon because my hair is still falling out as a result of this product. Overall just not a good experience
    7 people found this helpful
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  • Amazon Customer
    5.0 out of 5 stars Love this brand
    Reviewed in the United States on January 19, 2025
    Color: 10.3 Light Golden BlondeSize: 3.88 Fl Oz (Pack of 1)Verified Purchase
    Love this & love the smell. The only thing bad is that I have to do my hair every 3-4 weeks because it washes out and I only wash my hair 3 x week due to such dry coarse hair. It's very good quality and makes my hair soft after application. I will still continue to buy but if you worry about a budget and having to buy this frequently, it may not be a good purchase.
    3 people found this helpful
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  • Dr. Karen R. Liddell
    4.0 out of 5 stars Colour is fine but not for sensitive scalp
    Reviewed in the United States on February 8, 2025
    Color: 5.0 Light Chocolate BrownSize: 3.88 Fl Oz (Pack of 1)Verified Purchase
    I’m continually searching for colour products that won’t make my head itch and blister over the next two days. Unfortunately, this product wasn’t it. The colour was fine and it’s lasting well, but I won’t order again due to scalp sensitivity.
    3 people found this helpful
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  • Tea Pot
    3.0 out of 5 stars Not for grays
    Reviewed in the United States on February 9, 2025
    Color: 6.0 Dark Golden Copper BlondeSize: 3.88 Fl Oz (Pack of 1)Verified Purchase
    This product was easy to use and I like that is has less chemicals than your typical boxed dye. The color came out pretty, although dark copper blonde is definitely more of a light brown. However, less than 2 weeks later with washing every 2-3 days, the grays are already starting to come back. Oh well.
    3 people found this helpful
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  • Dalanie Kolakowski
    5.0 out of 5 stars Great Natural Blonde Color
    Reviewed in the United States on February 1, 2025
    Color: 10.2 Light Ash BlondeSize: 3.88 Fl Oz (Pack of 1)Verified Purchase
    Great warm blonde tone. Easy to use & doesn’t stink too bad. I have always done my own color. I try to just do the roots. I love this color.
    Customer image
    Dalanie Kolakowski
    5.0 out of 5 stars
    Great Natural Blonde Color

    Reviewed in the United States on February 1, 2025
    Great warm blonde tone. Easy to use & doesn’t stink too bad. I have always done my own color. I try to just do the roots. I love this color.
    Images in this review
    Customer image
    15 people found this helpful
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  • Shamella
    5.0 out of 5 stars Hair colour
    Reviewed in the United States on February 2, 2025
    Color: 6.34 Dark CopperSize: 3.88 Fl Oz (Pack of 1)Verified Purchase
    Grey coverage. Leave hair soft. Value for money.
    3 people found this helpful
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Top reviews from other countries

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  • Luciole
    1.0 out of 5 stars Si tu veux obtenir un blond sale achète ça et si c'est un polaire FUIS VITE !
    Reviewed in France on February 23, 2025
    Color: 11.2 Extreme Ash BlondeSize: 3.88 Fl Oz (Pack of 1)Verified Purchase
    Ma couleur naturelle est blond cendré moyen, je fais des patines biologiques blond POLAIRE depuis 2 ans, avec un résultat magnifique chaque fois en 20mn, effet méché naturel, blanc dessus et blond plus soutenu en-dessous.

    ⭕ Après 30 minutes de NATURIGIN mes cheveux sont devenus d'un blond sale même très sale et ceux qui étaient dessus bien blancs sont devenus en plus ternes et fades,

    ⭕ 3 minutes après la pose de la crème, ça a commencé à piquer très fort, j'ai failli arrêter là et j'aurais certainement dû car résultat : un cuir chevelu très irrité que je suis obligée de traiter 3 fois par jour avec des soins biologiques !

    ➡️ Dire que j'ai voulu tester cette marque dont les ingrédients paraissaient sans danger parce que c'était moins cher que celles que j'utilise. L'ironie c'est que 2 jours après ce "fantastique" résultat, j'ai reçu une promo à 14€ de ma marque habituelle et j'en ai commandé 3 !

    ➡️ conseil gratuit : quand un produit fonctionne pour toi, n'en change pas ! 😜
    Report
  • AF
    5.0 out of 5 stars Sehr gut
    Reviewed in Germany on February 10, 2025
    Color: 10.0 Platinum BlondeSize: 3.88 Fl Oz (Pack of 1)Verified Purchase
    Ich wollte die grauen Ansätze färben und den Gelbstich aus den Längen entfernen.
    Beides hat hervorragend geklappt.
    Das Ergebnis ist ein sehr schöner Blondton.
    Kein unangenehmer Geruch und das Haar fühlt sich gepflegt an. Ich bin sehr zufrieden und werde das Produkt wieder kaufen.
    Report
  • Rania Awad
    5.0 out of 5 stars Great results, lovely smell!
    Reviewed in the United Kingdom on January 6, 2025
    Color: 2.3 Black EbonySize: 3.88 Fl Oz (Pack of 1)Verified Purchase
    I recently used this hair dye. I was rather nervous after reading the other reviews. I had quite a few grey hairs obvious at the front of my head. This hair dye has completely covered them. It has a lovely smell. It’s very easy to mix and apply. The colour locking shampoo works wonders - its helpful blue colour to give guidance of any dye left in the hair when washing out. My hair felt soft after use and the colour achieved is just as I wanted. I would recommend two boxes for thick and longer hair. One box only just managed to cover mine.
    Report
  • Balasudh
    5.0 out of 5 stars Loved it
    Reviewed in India on August 18, 2024
    Color: 3.0 Dark BrownSize: 3.88 Fl Oz (Pack of 1)Verified Purchase
    The product is good and it smells like a scent as compared to other hair dyes. The colour is also too good
    Report
  • Perin Patell
    5.0 out of 5 stars Keep brown in stock
    Reviewed in India on January 20, 2021
    Color: 4.0 BrownSize: 3.88 Fl Oz (Pack of 1)Verified Purchase
    I liked it but now not in stock on Amazon. I would like to buy more
    Report

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