Get Fast, Free Shipping with Amazon Prime FREE Returns
FREE delivery Monday, May 13 on orders shipped by Amazon over $35. Order within 9 hrs 29 mins
In Stock
$$23.52 () Includes selected options. Includes initial monthly payment and selected options. Details
Price
Subtotal
$$23.52
Subtotal
Initial payment breakdown
Shipping cost, delivery date, and order total (including tax) shown at checkout.
Ships from
Amazon.com
Ships from
Amazon.com
Sold by
Amazon.com
Sold by
Amazon.com
Returns
Eligible for Return, Refund or Replacement within 30 days of receipt
Eligible for Return, Refund or Replacement within 30 days of receipt
This item can be returned in its original condition for a full refund or replacement within 30 days of receipt.
Read full return policy
Returns
Eligible for Return, Refund or Replacement within 30 days of receipt
This item can be returned in its original condition for a full refund or replacement within 30 days of receipt.
Read full return policy
Payment
Secure transaction
Your transaction is secure
We work hard to protect your security and privacy. Our payment security system encrypts your information during transmission. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Learn more
Payment
Secure transaction
We work hard to protect your security and privacy. Our payment security system encrypts your information during transmission. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Learn more
Subscribe & Save:

Unlock 5% savings

Save 5% when you receive 5 or more products in one auto-delivery to one address.

Choose how often it's delivered

From once every 2 weeks to once every 6 months

Skip or cancel any time

We'll send you a reminder before each delivery.
0% 5%
$23.52 $2.94 per Fl Oz
$22.34 ($2.79 / Fl Oz)
First delivery on May 15
Ships from: Amazon
Sold by: All Alliance Products
Save up to 5% on auto-deliveries.

Unlock 5% savings

Save 5% when you receive 5 or more products in one auto-delivery to one address.

Choose how often it's delivered

From once every 2 weeks to once every 6 months

Skip or cancel any time

We'll send you a reminder before each delivery.
Learn more
FREE delivery Monday, May 13 on orders shipped by Amazon over $35. Order within 9 hrs 29 mins
In Stock
Deliver every:
×

Added to cart

$$23.52 () Includes selected options. Includes initial monthly payment and selected options. Details
Price
Subtotal
$$23.52
Subtotal
Initial payment breakdown
Shipping cost, delivery date, and order total (including tax) shown at checkout.
Auto-deliveries sold by All Alliance Products and Fulfilled by Amazon

LOMA Firm Hold Gel 8 Ounce

4.5 4.5 out of 5 stars 302 ratings
Amazon's Choice highlights highly rated, well-priced products available to ship immediately.
Amazon's Choice in Hair Styling Gels by Loma Hair Care
Loma Hair Care
Premium Brand Sourced

We work closely with your favorite premium beauty brands and their approved resellers to ensure the premium products sold in our stores are authentic.

Learn more
$23.52 $2.94 per Fl Oz
-5% $22.34 ($2.79 / Fl Oz)
One-Time Price: $23.52

The 'One-time Price' refers to the current Featured Offer price for a one time purchase of the item. You may see this displayed as a strike-through price for Subscribe & Save offers.
Learn more
FREE Returns
{"desktop_buybox_group_1":[{"displayPrice":"$23.52","priceAmount":23.52,"currencySymbol":"$","integerValue":"23","decimalSeparator":".","fractionalValue":"52","symbolPosition":"left","hasSpace":false,"showFractionalPartIfEmpty":true,"offerListingId":"Viu3QPJP4%2FLNZemwEV04S8rRkTUBrqhYdY8sP9oyryCk6vA825h1T2YLzBa15HvpYm%2F9iHK17pd9uDREVTAVP5eFiwjeTugHH1mn81JvV9HvjZ%2FcK9r3fguvRPVeToT4SGqeonqSydA%2FZmfSLMae9Q%3D%3D","locale":"en-US","buyingOptionType":"NEW","aapiBuyingOptionIndex":0}, {"displayPrice":"$23.52","priceAmount":23.52,"currencySymbol":"$","integerValue":"23","decimalSeparator":".","fractionalValue":"52","symbolPosition":"left","hasSpace":false,"showFractionalPartIfEmpty":true,"offerListingId":null,"locale":"en-US","buyingOptionType":"SNS","aapiBuyingOptionIndex":1}]}

Purchase options and add-ons

Additional Details

Small Business
Shop products from small business brands sold in Amazon’s store. Discover more about the small businesses partnering with Amazon and Amazon’s commitment to empowering them.
Learn more
Small Business
This product is from a small business brand. Support small. Learn more

Description

A Firm Hold Gel for the adventurous at heart. Humidity resistant with no flaking.

Benefits

Really firm to extreme hold. Humidity resistant. No flaking.

Suggested Use

Apply to wet or dry hair for funky, fun looks.

Buy it with

LOMA Firm Hold Gel 8 Ounce
$23.52 ($2.94/Fl Oz)
Get it as soon as Monday, May 13
In Stock
Ships from and sold by Amazon.com.
+
Loma Hair Care Nourishing Shampoo & Conditioner Duo
$37.84 ($18.92/Count)
Get it as soon as Monday, May 13
In Stock
Ships from and sold by Amazon.com.
+
LOMA Moisturizing Shampoo 12 Ounce
$21.00 ($1.75/Fl Oz)
Get it as soon as Monday, May 13
In Stock
Ships from and sold by Amazon.com.
Total price:
To see our price, add these items to your cart.
Details
Added to Cart
Choose items to buy together.

From the manufacturer

LOMA Pillars

Aloemoist Complex

Clean Ingredients

Vegan Friendly

Pure Clean Water Infused with Aloe

Naturally based, green chemistry: moisturize, enhance, protect, restore and repair the hair. We infuse the purest water with concentrated organic aloe vera powder - this powerful combination creates the #1 ingredient in Loma products. Aloemoist Complex is made of pure organic plant extracts, oils, vitamins and minerals and offers a simple and clean approach to healthy hair and a sustainable environment.

Clean Ingredients, Natural Fragrances

Paraben, Sodium Chloride, Gluten, and Soy Free. Sulfate-free Cleansing. “LOMATherapy” consists of Essential Oil-Based Fragrances, Natural Aroma Ingredients & Aromatic Botanical Extracts

Vegan-Friendly*

NEVER tested on animals and Vegan Friendly (*We utilize a small amount of beeswax in our Fiber Putty and Forming Paste, which we obtain in a way that does not harm the bees. All of our other products are totally vegan, using no animal bi-products.)

Product details

  • Is Discontinued By Manufacturer ‏ : ‎ No
  • Product Dimensions ‏ : ‎ 2 x 6 x 0.55 inches; 8.8 ounces
  • Item model number ‏ : ‎ AD204
  • UPC ‏ : ‎ 796657366032 885290512392 794437385624 876794018541
  • Manufacturer ‏ : ‎ Loma
  • ASIN ‏ : ‎ B00BBNJ8LC
  • Country of Origin ‏ : ‎ USA
  • Customer Reviews:
    4.5 4.5 out of 5 stars 302 ratings

Looking for specific info?

Customer reviews

4.5 out of 5 stars
4.5 out of 5
302 global ratings
Attention "Fragrance" (Parfum) but not listed online.
1 Star
Attention "Fragrance" (Parfum) but not listed online.
How disappointing to find that my favorite hair brand is not being honest in their advertisement. My photo clearly shows that fragrance has been added but not listed on Amazon. I can't get a refund because I didn't use it until too late. I had to instantly wash it out of my hair for I got very sick. Now I'm afraid to buy anything from Loma. Don't believe them when they say that nothing has changed when they change the color of container.
Hide
Thank you for your feedback
Sorry, there was an error
Sorry we couldn't load the review

Top reviews from the United States

Aliesha Johnston
5.0 out of 5 stars Lightweight and not sticky
Reviewed in the United States on April 8, 2024
Verified Purchase
This is one of my all time favorite products. My hairdresser introduced me to this product and I have never looked back. I use the curl creme along with the Gel. It is so lightweight but can be reactivated with water the next day and my curls look so great!
Helpful
 Report
Scharee Lisby
5.0 out of 5 stars Gel
Reviewed in the United States on December 27, 2023
Verified Purchase
This is a awesome gel. For thin hair they all say how great the product is.
This one is and I have now used it for years.
One person found this helpful
Helpful
 Report
Erin Kenney
5.0 out of 5 stars Great
Reviewed in the United States on November 30, 2023
Verified Purchase
Works great for styling my hair
One person found this helpful
Helpful
 Report
Karen Kanda
4.0 out of 5 stars Change in formula
Reviewed in the United States on February 14, 2023
Verified Purchase
The previous formulation which was in a green tube was superior to the current product. This gel in the blue tube is less effective and appears to be watered down. Unfortunate decision by the manufacturer and highly noticeable by long time customers.
5 people found this helpful
Helpful
 Report
J Kebart
5.0 out of 5 stars Sticky
Reviewed in the United States on September 19, 2023
Verified Purchase
Very nice for my curly hair
Helpful
 Report
Doug James
5.0 out of 5 stars Great product
Reviewed in the United States on June 18, 2022
Verified Purchase
Great quality product this hair gel works great. Easy to use and easy to wash out of your hair at the end of the day
One person found this helpful
Helpful
 Report
A Blair
5.0 out of 5 stars Wonderful stuff. It really holds (even little frizzy flyaways ...
Reviewed in the United States on April 21, 2016
Verified Purchase
Wonderful stuff. It really holds (even little frizzy flyaways that defy most other gels); I was able to wear a slicked-back ponytail for the entire time on a recent trip, just brushing, then re-styling with wet fingers and only a touch more gel on the edges each morning. NB I am very limited in what hair products I can use, as I react strongly to many common ingredients. I've been let down by so many so-called natural products which contain things like propelyne glycol and give me a crushing headache.... .... .... I didn't have high hopes for this, but I was most pleasantly surprised! My new favourite hair gel.
4 people found this helpful
Helpful
 Report
Carol A. Roberts
5.0 out of 5 stars Natural hair gel
Reviewed in the United States on May 7, 2021
Verified Purchase
I am switching everything I can over to as "clean" and "natural" of products as I can. I was in search of a good clean, natural hair gel and this is definitely it! Not only can you feel good about what you're putting on you scalp but it works well too!
2 people found this helpful
Helpful
 Report

Top reviews from other countries

Translate all reviews to English
Barbara Varner
5.0 out of 5 stars Loma gel
Reviewed in Canada on March 9, 2024
Verified Purchase
Works great and enhances my hair
Report
Naji
5.0 out of 5 stars Meilleure gel pour cheveux curly
Reviewed in Canada on November 25, 2023
Verified Purchase
Je le recommande
Report