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GIOVANNI Wicked Texture The Definition Of Pomade - Styling Hair Pomade, Helps to Shape Hair & Smooth Texture, Water Based Pomade that Washes Out Easily, Vegan, Paraben Free, Color Safe - 2 Oz

Name: Amazon.com: GIOVANNI Wicked Texture The Definition Of Pomade - Styling Hair Pomade, Helps to Shape Hair & Smooth Texture, Water Based Pomade that Washes Out Easily, Vegan, Paraben Free, Color Safe - 2 Oz : Beauty & Personal Care
Price: 11.99 USD
Availability: InStock
Rating: 4.2 (1375 reviews)

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4.2 1,375 ratings

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$11.99 $6.00 per Fl Oz

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Purchase options and add-ons

Product Benefits	Shine, Firm Hold, Nourishing, Smoothening
Hair Type	Dry,Damaged,Color Treated
Material Type Free	Sulfate Free, Paraben Free
Scent	Styling Glue
Liquid Volume	2 Fluid Ounces

About this item

FIRM HOLD - GIOVANNI Wicked Texture The Definition Of Pomade adds wicked separation to any hair style. This styling wax easily washes out and won't strip the natural oils from your hair, leaving you with a wicked look
DEFINED STYLE - Style hair to the max with GIOVANNI Wicked Texture The Definition Of Pomade. Simply piece this styling wax through damp or dry hair and play away to add separation & texture while defining shine
COLOR SAFE - GIOVANNI Wicked Texture The Definition Of Pomade is 100% color-safe, nourishing hair with ingredients such as Lavender, Peppermint, and Sage without stripping color
VEGAN-FRIENDLY & CRUELTY-FREE - GIOVANNI Products use a number of organic ingredients and are Leaping Bunny Certified cruelty free. GIOVANNI Products are never tested on animals and come in sophisticated recyclable packaging
ECO CHIC - GIOVANNI has been bridging the gap between natural and salon-quality hair care since 1979. We strive to use the very best ingredients and are always focused on high performance

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This item: GIOVANNI Wicked Texture The Definition Of Pomade - Styling Hair Pomade, Helps to Shape Hair & Smooth Texture, Water Based Pomade that Washes Out Easily, Vegan, Paraben Free, Color Safe - 2 Oz

$11.99 ($6.00/Fl Oz)

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GIOVANNI L.A. Hold Styling Gel - Strong Hold, Hair Gel for Women and Men, Vegan, No Parabens or Phthalates, Infused with Natural Botanical Ingredients, Lightweight Hair Styling Gel - 6.8 oz (1 Pack)

$8.99 ($1.32/Fl Oz)

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Sold by WorldwideSuperStore and ships from Amazon Fulfillment.

GIOVANNI Mousse Hair Styling Foam - Mousse for Curly Hair, Volumizing Hair Foam for Women & Men, Foaming, Add Texture for Curls & Wavy Hair, Defining & Enhancing - 7 Fl Oz (Pack of 1)

$9.63 ($1.38/Fl Oz)

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From the manufacturer

Eco Chic Hair Care

Invigorating Hair Care

Eco Chic helps repair dry, damaged, and color-treated hair. The invigorating ingredients rejuvenate your hair whether you're cleansing, conditioning, hydrating, or holding.

Botanical Extracts

Looking to rejuvenate, strengthen, and gorgeously restore your hair? Eco Chic formulas are bursting with nutrients and organic-oil blends.

Luxurious Appearance

Conditioning rosemary and cooling peppermint are added to help you gain a luxurious appearance. Eco Chic is for hair that looks and feels flawless.

Cruelty-Free

Eco Chic products are Lauryl and Laureth Sulfate-free. We don’t add harsh chemicals, or artificial dyes, and never test on animals!

Filled With Botanical Ingredients

List of Botanical Extracts: *Thymus Vulgaris (Thyme) Extract, *Salvia Officinalis (Sage) Leaf Extract, *Rosmarinus Officinalis (Rosemary) Leaf Extract, *Mentha Piperita (Peppermint) Leaf Extract, *Lavandula Angustifolia (Lavender) Flower/Leaf/Stem Extract, *Glycine Soja (Soybean) Seed Extract

*USDA Certified Organic Ingredient.

(Awarded in 2020)

For a complete list of ingredients please reference the ingredients label on the back of the product.

Paraben-Free
Vegan Friendly
Color-Safe

Eco Chic

Wicked Texture The Definition of Pomade

Wax it. Style it. Define it. For a wicked look. Washes out easily unlike oil-based pomades and won’s strip the natural oils from your hair.

Add wicked separation
Style hair to the maxsssS
Define with shine

Giovanni...Bridging the Gap Between Natural & Salon Quality

OUR INGREDIENTS

Our products are formulated using a number of organic ingredients, we are Leaping Bunny Certified and the vast majority of our products are vegan friendly.

OUR COMMUNITY

Giovanni enjoys partnering with Eco Chic women (& men) who use their everyday gifts to do something beautiful in our world and local communities.

OUR STORY

Giovanni was the first full-range, salon-inspired hair-care brand in natural products stores, and today continues to Bridge the Gap between Natural and Salon-Quality hair care.

OUR COMMITMENT

Since 1979 the Giovanni Rule of Balance has been our commitment to make each product as pure and as natural as possible without sacrificing exceptional product performance.

	Eco Chic Wicked Wax Texture Styling Pomade	Eco Chic L.A. Hold Styling Gel	Eco Chic Direct Leave-In Conditioner	Eco Chic Frizz Be Gone Serum	Eco Chic L.A. Hold Hair Spritz	Eco Chic 50:50 Balanced Hydrating Shampoo

Customer Reviews	1,375	3,276	2,964	1,431	320	166
Price	$11.99	— no data	$9.28	$28.29	$9.89	$29.97
No Artificial Dyes	✓	✓	✓	✓	✓	✓
No Harsh Chemicals	✓	✓	✓	✓	✓	✓
Available in Multiple Sizes	no data	no data	✓	no data	no data	✓
Curly Girl Favorite	✓	✓	✓	✓	✓	✓
Helps Eliminate Frizz	no data	✓	no data	✓	✓	✓
Helps Hydrate and Seal Tresses	no data	no data	✓	no data	no data	✓
Safe for Colored Treated Hair	✓	✓	✓	✓	✓	✓
Vegan Friendly	✓	✓	✓	✓	✓	✓
Cruelty-Free	✓	✓	✓	✓	✓	✓
Family Owned Business	✓	✓	✓	✓	✓	✓

WARNING: California’s Proposition 65

Product Description

GIOVANNI Wicked Texture Pomade adds wicked separation to any hair style. This styling wax easily washes out and won’t strip the natural oils from your hair, leaving you with a wicked look. GIOVANNI was the first full-range, salon-inspired hair-care brand in natural product stores, and today is the #1 selling Hair Care line in the United States Natural Products Industry. But before there was a brand, there was a pioneer. Arthur Guidotti had a vision and a love for all things hair. He began developing his passion as a hairstylist in Hollywood and Beverly Hills. By the 1960s, Arthur was maturing his talents and decided to open his own salon, called On Sunset. The salon was a bustling site, on the famous Sunset Strip, and a hit with many Hollywood celebrities, including Lucille Ball. Since 1979 the GIOVANNI Rule of Balance has been our commitment to make each product as pure and as natural as possible without sacrificing exceptional product performance. GIOVANNI is committed to creating only the highest-performance formulations, wrapped in aesthetically beautiful packaging and marketed with extraordinary visuals and graphics.

Product details

Is Discontinued By Manufacturer ‏ : ‎ No
Product Dimensions ‏ : ‎ 2.36 x 2.36 x 4.33 inches; 3.35 ounces
Item model number ‏ : ‎ AD766
Department ‏ : ‎ Health and Beauty>Health and Wellness
UPC ‏ : ‎ 716237181695
Manufacturer ‏ : ‎ Giovanni
ASIN ‏ : ‎ B0011DIXJU

Best Sellers Rank: #44,720 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care)
- #122 in Hair Styling Pomades

Customer Reviews:
4.2 1,375 ratings

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	This Item GIOVANNI Wicked Texture The Definition Of Pomade - Styling Hair Pomade, Helps to Shape Hair & Smooth Texture, Water Based Pomade that Washes Out Easily, Vegan, Paraben Free, Color Safe - 2 Oz	Recommendations Cantu Hair Dressing Pomade with Shea Butter, 4 Ounce	GIOVANNI Wicked Texture The Definition Of Pomade - Styling Hair Pomade, Helps to Shape Hair & Smooth Texture, Water Based Pomade that Washes Out Easily, Vegan, Paraben Free, Color Safe - 2 oz	Kori Kane Pixie Hair Paste - Unscented \| Strong Control \| High Hold \| Thick & Sticky Texture \| Natural Finish \| Men & Women's Short Hairstyling Product \| 3.5 Oz	GIOVANNI 2Chic Foam Styling Mousse - Mousse for Curly Hair, Volumizing Hair Foam for Women & Men, Foaming Texture for Curls & Wavy Hair, Defining & Enhancing - Papaya & Tangerine, 7 Fl Oz (Pack of 1)	REUZEL Fiber Pomade, Firm and Pilable All Day Hold, Water Soluble Styling, Low Shine and Flake Free, Easy To Wash Out, For All Hairstyles
	Try again! Details Added to Cart	Try again! Details Added to Cart	Try again! Details Added to Cart	Try again! Details Added to Cart	Try again! Details Added to Cart	Try again! Details Added to Cart
Price	$11.99	$7.85	$9.99	$12.99	-9% $9.00 Typical: $9.86	$7.50
Price Per Unit	$6.00 / Fl Oz	$1.96 / Fl Oz	$5.00 / Ounce	$3.71 / Fl Oz	$1.29 / Fl Oz	$5.77 / Ounce
Delivery	Get it as soon as Monday, Mar 31	—	Get it as soon as Monday, Mar 31	—	Get it as soon as Monday, Mar 31	Get it as soon as Monday, Mar 31
Customer Ratings	4.21,375	4.53,847	4.1370	3.9115	4.12,201	4.65,908
Sold By	LUMlNlZE	BoxBeauty	LUMlNlZE	Kori Kane	Neptune's Marketplace	Amazon.com
form	Liquid	Cream	Wax	Cream	Mousse	Pomade
scent	Styling Glue	Coconut	Natural	Unscented	Citrus	Mint,Vanilla
liquid volume	2 fluid ounces	4 fluid ounces	2 fluid ounces	0 fluid ounces	7 fluid ounces	1.3 fluid ounces
hair type	Dry,Damaged,Color Treated	Curly	Dry, Oily	textured, All	Color Treated	Thick
product benefit	Firm Hold, Shine, Nourishing, Smoothening	Styling	Shape & Hold, Defined Style, Repairs hair, Strengthening, Color Safe, Nourishing, Softening	Unscented, High Hold, Natural Finish, Washes Out, Strong Control, Fragrance Free	Volumizing	This pomade creates an unsurpassed pliable hold and easy to rework hair after styling.

Important information

Ingredients

INGREDIENTS: Aqua (Water), Ceteareth-25, Glycerin, PEG-7 Glyceryl Cocoate, PEG-40 Hydrogenated Castor Oil, Phenoxyethanol, Phenyl Trimethicone, Fragrance, Chlorphenesin, Ethylhexylglycerin, Disodium EDTA, Mica, Titanium Dioxide, Panthenol, Linalool, Benzyl Salicylate, Hexyl Cinnamal, Butylphenyl Methylpropional, Iodopropynyl Butylcarbamate, Limonene, Citral, Tin Oxide, *Urtica Dioica (Nettle) Extract, *Tussilago Farfara (Coltsfoot) Flower Extract, *Thymus Vulgaris (Thyme) Extract, *Salvia Officinalis (Sage) Leaf Extract, *Rosmarinus Officinalis (Rosemary) Leaf Extract, *Mentha Piperita (Peppermint) Leaf Extract, *Lavandula Angustifolia (Lavender) Flower/Leaf/Stem Extract, *Glycine Soja (Soybean) Seed Extract, *Equisetum Arvense Extract, *Chamomilla Recutita (Matricaria) Flower Extract, *Althaea Officinalis Root Extract, *Eucalyptus Globulus Leaf Extract, *Achillea Millefolium Extract, Betula Alba Bark/Leaf Extract. *USDA Certified Organic. Due to the chain of supply, certain GIOVANNI® products may have previous ingredient statements. Please refer to the ingredient label as affixed to or printed on each product. Please note this ingredient list is applicable only for product distribution in the United States. From time to time we may have ingredient changes to some of our products due to newer more natural raw materials or botanicals becoming available. Directions: Flip open lid. Scoop out. Piece through damp or dry hair. Play all day. Add wicked separation. Style hair to the max. Define with shine

Directions

Flip open lid. Scoop out. Piece through damp or dry hair. Play all day. Add wicked separation. Style hair to the max. Define with shine

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Customer reviews

1,375 global ratings

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Customers say

Customers find the hair styling product has a nice scent and holds hair well without being too heavy. It gives a nice shine and makes curls look nice. Many customers find it works well and is value for money. However, opinions differ on the texture and stickiness.

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Scent Product quality Hold Shine Works well Value for money Texture Stickiness

51 customers mention "Scent"36 positive15 negative

Customers like the scent of the hair styling product. It has a nice smell and applies easily. They appreciate that it doesn't have any perfumes, which is better for kids. The product is non-toxic and does not pollute the environment.

"...in my own dreadlocks extensions in and this product is perfect and smells good too." Read more

"...This does not have a strong scent and it holds very well. It’s easy to wash out , too. Recommend" Read more

"...I also appreciate the lack of fragrance; it’s hard to find a product on the market that is clean in ingredients that doesn’t have scent...." Read more

"...It doesn't have much of a scent & the scent I do detect isn't that great...." Read more

47 customers mention "Product quality"44 positive3 negative

Customers like the product quality. They say it's a great hair product, not too heavy, and perfect. It's paraben and sulphate-free, and leaves their hair looking shiny and natural.

"I put in my own dreadlocks extensions in and this product is perfect and smells good too." Read more

"Where has this been all my life? This is the best pomade I've ever seen, holds my bangs in place. Best ever! Thx!" Read more

"I'm a senior with very unmanageable gray hair. This is the best pomade I've used. My hair is not only very manageable now, It looks..." Read more

"This is an alright product. It doesn't have much of a scent & the scent I do detect isn't that great...." Read more

43 customers mention "Hold"32 positive11 negative

Customers appreciate the hold of this hair wax. It provides a soft hold that keeps their hair in place without being stiff. They find it lightweight yet durable, and it adds shine to their hair.

"I really like this product. The hold is great and the texture is wonderful...." Read more

"...This is the best pomade I've ever seen, holds my bangs in place. Best ever! Thx!" Read more

"...This is the only one I have found that compares to ION. Adds shine, hold and texture without being sticky. Will buy again!" Read more

"...Works best on dry hair. Hold does release about mid day but just a small amount of water will re hold your style" Read more

40 customers mention "Shine"40 positive0 negative

Customers like the shine this product gives their hair. It makes their curls look nice and defined, with a nice light blueish purple iridescent look. They say it does a great job of styling their hair and washes out easily at the end of the day. Many find it a clean, green product that makes styling their hair easy.

"...just dampen your fingers and pick thru hair and it will look as nice as the day before. If you over use it, it's a sticky mess. Washes out easily." Read more

"...more jazzed up to use it... you open the lid, and it has the coolest iridescent glimmer to it!!!..." Read more

"...and want a product that applies texture to piece out my hair and adds a shine. This is perfect! The price is fantastic too!..." Read more

"...This is the only one I have found that compares to ION. Adds shine, hold and texture without being sticky. Will buy again!" Read more

32 customers mention "Works well"24 positive8 negative

Customers like the product's performance. They say it works well, but don't use too much or it will be too heavy.

"...And it works so well. A little dab will do! Rub hands together and scrunch in hair!" Read more

"It works well on thin air." Read more

"...why you wouldn't just use gel over this, because the end result is very similar...." Read more

"...This pomade works PERFECTLY! I love the definition I can get as well as the shine. It washes out easily and smells nice. I'm buying more!..." Read more

25 customers mention "Value for money"18 positive7 negative

Customers appreciate the product's value for money. They find it reasonably priced, good quality, and a worthwhile compromise. The product goes a long way, which makes up for the small size.

"...This is perfect! The price is fantastic too! A little goes a long way! Please do not discontinue this!!!" Read more

"...Not as strong as a typical edge gel but it is a worthwhile compromise. Will buy more as soon as I need to. My hair is natural, but bleached and dyed...." Read more

"...This didn't give me body, it weighed my hair down and made it greasy. It's awful." Read more

"...Although the product does go a long way so that makes up for the size somewhat." Read more

36 customers mention "Texture"25 positive11 negative

Customers have different opinions about the texture of the hair styling product. Some say it gives their hair texture and smoothness, making it manageable without feeling stiff or greasy. Others find it doesn't give any texture to their hair and makes it look oily or crunchy. The texture can be described as gel-like, not wax-like, with some customers finding it gummy and dirty-smelling.

"...This pomade texturizer is nice because it’s not too thick or sticky...." Read more

"...This feels much like water wax, it is meant to use with people who have curly hair, or people with extremely short hair that need a little added “..." Read more

"Didn’t like stiffness after applying" Read more

"I really like this product. The hold is great and the texture is wonderful...." Read more

31 customers mention "Stickiness"21 positive10 negative

Customers have different views on the product's stickiness. Some find it doesn't leave hair greasy or sticky, and has a good hold without being oily. Others mention it's a bit sticky and dull, making hair feel greasy.

"...This pomade texturizer is nice because it’s not too thick or sticky...." Read more

"...I like that it will hold a style all day long. That it is not sticky either. Highly recommend for those who have short, fine hair." Read more

"...If you over use it, it's a sticky mess. Washes out easily." Read more

"...Adds shine, hold and texture without being sticky. Will buy again!" Read more

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Top reviews from the United States

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jessica
Perfect
Reviewed in the United States on February 22, 2025
Verified Purchase

I put in my own dreadlocks extensions in and this product is perfect and smells good too.

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Jeff
Lasts a long time
Reviewed in the United States on December 8, 2024
Verified Purchase
Love this stuff. Only need a pea size amount for short hair. Next day can just dampen your fingers and pick thru hair and it will look as nice as the day before. If you over use it, it's a sticky mess. Washes out easily.

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3 people found this helpful

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E. Constable
Decent product at reasonable price.
Reviewed in the United States on March 13, 2023
Verified Purchase
I have fine, straight hair so it’s a challenge to find hair products that work. This pomade texturizer is nice because it’s not too thick or sticky. I add a couple of drops of water to apply it and this helps make it more workable. This does not have a strong scent and it holds very well. It’s easy to wash out , too.
Recommend

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16 people found this helpful

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Jennifer Anne
Finally Found something like Redkin Water Wax 03!
Reviewed in the United States on March 16, 2025
Verified Purchase
Excellent for long curly hair. This is the stuff I’ve been looking forward to replace a product that was discontinued by Redken. This feels much like water wax, it is meant to use with people who have curly hair, or people with extremely short hair that need a little added “UMPH!” And it works so well. A little dab will do! Rub hands together and scrunch in hair!

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Joshua Dunn
Great, but glitter?
Reviewed in the United States on September 8, 2023
Verified Purchase
I really like this product. The hold is great and the texture is wonderful. I also appreciate the lack of fragrance; it’s hard to find a product on the market that is clean in ingredients that doesn’t have scent. I just wish there wasn’t glitter. It seems strange to have glitter in this product when the product already leans toward sustainable methods.

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8 people found this helpful

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da Kiska
BRILLIANT LIL GLIMMER, PERFECT PRODUCT (for my wild n crazy Cruelty-Free, Vegan heart..)
Reviewed in the United States on June 1, 2021
Verified Purchase
I asked some of my Veg ladies a while back if they had any good pomades they've found... which doesn't seem as frequent of a question among most ladies... but one of them sent me a pic of this one, and said she bought it once and never went back, along with a close-up of the label <33
When it arrived, i was even more jazzed up to use it... you open the lid, and it has the coolest iridescent glimmer to it!!! Never expected it, and honestly, it doesn't add any cheap middle school sparkle to your look (that I can tell) but its little highlights like this, combined with the major *musts* of Cruelty, Animal-Testing, and Ingredient-free specs, straight up and easy to prove on the label.
Even better-- I have been able to use this for all the wild and crazy styles I come up with... from spikes to curls, to surfer hair, to smoother out that annoying cowlicked piece after a long night and a late morning running out the door, lol. And just like it says, its easy enough to wash right out, or sleep in and sport a softer bedhead look the next day :-P
My only regret is that it's hardly available (if at all) anywhere in my area... but for now, this will have to do i suppose...
(its SO worth it!!)..so, of course, I'm back to order my 3rd jar! and am now just gonna sign up for subscribe'n'save.

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29 people found this helpful

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Bella
Works perfectly
Reviewed in the United States on September 11, 2024
Verified Purchase
Where has this been all my life? This is the best pomade I've ever seen, holds my bangs in place. Best ever! Thx!

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One person found this helpful

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MRS. B.
WILL NOT USE ...GAVE IT TO THE GARBAGE.
Reviewed in the United States on January 23, 2025
Verified Purchase
I COULDNOT COMB MY HAIR....NO I DID NOT USE ALOT. WILL NOT USE AGAIN.

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Misa
Top !
Reviewed in Germany on December 4, 2020
Verified Purchase

Ich benutze es um meine Dreads einzu Flechten ..Es ist super , auswaschbar und hinterlässt keinen Schnodder „
Ich werde es wieder holen 👍🏻

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Cdnmaid
Excellent product for short and fine hair.
Reviewed in Canada on January 4, 2019
Verified Purchase
I try to use products that are not full of toxic chemicals... often they are not very effective, but this product is fantastic. It gives my fine hair body and texture! What's not to like?

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Satish
Waste of money too sticky and no hold
Reviewed in India on May 26, 2020
Verified Purchase
Just waste of money guys it's too sticky and no hold for silky hair

I guess these products are meant for cold countries unlike India in extreme hot to top of that sticky feeling

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Ioana Gradinaru
Great product
Reviewed in the United Kingdom on May 6, 2020
Verified Purchase
I find it very easy to install my dreadlocks with this product. It doesn’t leave any mess, it’s not very sticky, being water based and it just keeps the hair in place for braiding. I just love it because it doesn’t leave any build-up product in my hair and my braids; I really use just a tiny bit on each of my dreads and it’s doing the trick. Absolutely impressed!

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Jonathan Rodrigo
Great product
Reviewed in Australia on August 9, 2019
Verified Purchase
Used this product before - excellent product

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GIOVANNI Wicked Texture The Definition Of Pomade - Styling Hair Pomade, Helps to Shape Hair & Smooth Texture, Water Based Pomade that Washes Out Easily, Vegan, Paraben Free, Color Safe - 2 Oz

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About this item

Frequently bought together

Frequently purchased items with fast delivery

From the manufacturer

Eco Chic Hair Care

Invigorating Hair Care

Botanical Extracts

Luxurious Appearance

Cruelty-Free

Filled With Botanical Ingredients

Eco Chic

Wicked Texture The Definition of Pomade

Giovanni...Bridging the Gap Between Natural & Salon Quality

OUR INGREDIENTS

OUR COMMUNITY

OUR STORY

OUR COMMITMENT

Product Description

Product details

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My new favorite pomade

Top reviews from the United States

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Top reviews from other countries

5.0 out of 5 stars Top !

5.0 out of 5 stars Excellent product for short and fine hair.

1.0 out of 5 stars Waste of money too sticky and no hold

5.0 out of 5 stars Great product

5.0 out of 5 stars Great product

Top !

Excellent product for short and fine hair.

Waste of money too sticky and no hold

Great product

Great product